Search Engine Optimization (SEO)

Search Engines play a critical role in the success of your online marketing. Organic Search is (or, should be) one of the top performing channels of traffic to your website. Ensure your content can be found on Google, Bing, Yahoo. Develop content and optimize your website for top search terms that consumers use daily when looking for your product or service.

Baz has worked with dozens of businesses, both large and small, to develop and execute strategies that improve their ability to be found online, helped marketing agencies build SEO service offerings, and coached digital leaders on what SEO means, how to properly execute, and what it takes to generate meaningful results.

Tools of the Trade

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A Comprehensive SEO Practice

Our search experts are dynamic, and they touch all aspects of the organization (PR, Web Development, Media, Creative and more).

Many factors go into properly executing an effective SEO program today. A portion of it is brand management, another portion is deeply technical, and yet another piece requires exceptional digital marketing strategy & execution. Together, a focus on all 4 pillars is what is most effective for companies because each aspect deserves focus & attention.

By taking this comprehensive approach to search, we help our clients build for the long-term. Not just what is going to move the needle today in terms of content & optimization, but what will be the cornerstone of search tomorrow. Because unlike print, nothing published online goes away.

THE 4 PILLARS AND FOCUS AREAS FOR EFFECTIVE SEO

  • Crawlability

    How easy is it for Search Engines to crawl and index content on the website? Does the site have the necessary on-site SEO elements in place for engines to properly index and structure website data? Is their content keyword rich and is information architecture properly applied? What’s the mobile crawl experience like?

  • Visibility

    What kind of search rank does the website have for branded terms and general keyword searches? What’s the site’s share of voice on Page 1 compared to competitors? Which keywords do they own and where are they ranking that’s within striking distance of Page 1? What mechanisms are in place for tracking organic keyword positions over time?

  • Authority

    Is the website seen as a Subject Matter Expert or a leader in their category? Is content published regularly and do credible sources and other websites link to them? How large is the backlink net they cast across the web? What does the make-up of Backlinks look like? How can the client grow the brand reputation and influence online?

  • Trust

    Does this website operate like a real business? Do they have consumer protections and various requirements in place to show legitimacy? Do formatting issues occur on different devices? Do they have security measures in place for protecting information a user may submit? What are they doing to grow or improve their online reputation?

What You Get

  • The first step to any successful SEO engagement is to establish where you are today. We make that “line in the sand” using a variety of digital tools in order to provide a baseline of where things are today. This is our jumping off point!

  • Based on the findings of the Audit and Organic Search Presence, Baz will put together a recommendation for improvement, working with you to establish goals and helping to set proper expectations.

    Often recommendations involve making adjustments to current webpage content, updating content structure, adding new content, adjustments to the tagging of content, tweaking of code, css and other design elements, and more.

    From there, we then look at off-site properties, both owned & earned, that can be critical to overall SEO performance. These include backlinks, business listings, reviews and more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • We measure success by tracking overall organic traffic, the quality of that traffic and how organic traffic is performing in relation to website goals.

    Using SEMRush, we’ll track 50-100+ keywords and landing pages to understand how we are ranking on Google. Weekly reports and dashboards automatically illustrate where we are in real-time.

Client Experience